Top 100
The Esdes master is in Top 100 from Financial Times Master in management 2024 ranking
100%
taught in English
Bac+5 Degree
"Grade de master", state recognition
Master / Strategic Marketing and Innovation - Full-time study
Full-time study
Esdes Business School
Strategic marketing / Marketing (product) manager / Business analyst / Brand management
Business, management
Master (Bac +5) – Strategic Marketing in Lyon – Full-time
INTERESTED IN HEARING MORE ABOUT THE PROGRAM – SIGN UP TODAY TO ONE OF OUR WEBINARS HERE
Training in strategic marketing and innovation means learning and experimenting with a variety of functions to develop key skills. A course in brand management and marketing management to learn how to steer marketing strategy and use competitive intelligence, new tech and AI tools. Acquire solid concepts in data analysis, global marketing, design thinking and new technologies, essential for driving corporate strategy.
The Strategic Marketing and Innovation programme is taught 100% in English.
Master / Strategic Marketing & Innovation
Study in France
When you join the Master’s programme, you can choose your area of specialisation and become an expert in your chosen field. The courses and application projects offered each semester provide cutting-edge teaching to reinforce this expertise and refine your career plans.
The Strategic Marketing and Innovation specialisation is an initial program, 100% in English.
The aim of the course is to teach students to develop a marketing vision that will be the pillar of the company’s strategy, using competitive intelligence tools.
Competitive intelligence is a central and essential element in the strategic decision-making process. It involves gathering, analysing and managing information on competitors, economic trends and markets in general.
All courses are taught in English, with cross-disciplinary modules shared with other Master’s programs, such as “Responsible Management” or “Data Management”… Seminars will provide a deeper understanding of contemporary issues in strategic marketing and innovation.
OBJECTIVES
-
- Understand the challenges of innovation and its impact on modern marketing strategies.
- Master the tools and techniques needed to integrate innovation into marketing processes.
- Develop skills in managing innovative projects in an international business context.
- Learn how to create differentiating marketing strategies in response to rapid market changes.
- Promote alignment between innovation, sales strategy and consumer expectations.
HIGHLIGHTS
-
- Rich content enabling students to master the strategic levers for innovation in their marketing practices, while keeping abreast of technological developments in the sector.
- Practical projects throughout the year, focusing on marketing innovation and linking theory and practice.
- Professional lecturers from companies in a wide range of sectors, enabling students to confront the real challenges of innovation.
- Learning innovative tools for managing and monitoring marketing projects.
- A focus on new technologies and their application to marketing, including artificial intelligence and data management tools.
- A top-quality teaching staff combining research professors and experienced professionals.
CAREER OPPORTUNITIES
- Strategic marketing manager
- Marketing (product) manager
- Brand manager – Job description
- Business analyst
- Search Engine Marketing manager – Job description
- Social Media Manager – Job description
- Marketing manager – Job description
- Marketing director – Job description
Degree: Master in Management
Duration: 2 years
Professional experience during the program: Consultancy project and 6-month internship
EFMD accredited
The Grande Ecole Program has been EFMD accredited since March 2020 and AACSB Accredited since November 2021
STATE RECOGNITION
The Master in Management has achieved the highest state recognition (« Grade de Master »).
The program also has a RNCP title which assures a high quality training.
(RNCP n°36271 : see more)
PROGRAM GLOBAL OBJECTIVES
- To master and apply the knowledge and skills required for functioning effectively in a specialized field of business.
- To adopt ethical, social and responsible behavior by engaging in activities that impact society
- To manage operations in companies or organizations within an international context
- To contribute to the collective performance of the group by being an effective team member.
- To work efficiently with people from different cultures and operate successfully in various environments.
- To develop professional hindsight to solve problems and make subsequent decisions.
- To acquire communication skills in order to engage with a wide range of audiences in at least two different languages.
- To contribute to the digital transformation of organizations through their development of a digital mindset and expertise.
HIGHLIGHTS
- Ideal for students who want to study business in France and wish to follow a program taught in English.
- A balanced mix of academic and professional learning
- Acquire a solid and lasting foundation for an evolutionary career
- 2 years to become an expert in one of our 5 specializations
- Develop your managerial skills and reveal your leadership potential
- Benefit from an individualized path: MasterClasses, professionalization, internationalization
- It is possible to obtain a double Master’s Degree during the final year at one of our partner universities:
- UNIVERSITA DI ROMA LUMSA – Italy – Marketing and Strategy
- CARDIFF METROPOLIAN UNIVERSITY – Great Britain – Master in Luxury Marketing / Strategic Management
4th YEAR
Aims:
- Acquire a managerial attitude
- Perfect your strategic vision
- Develop business expertise
- Clarify your career plans with individual and group coaching workshops and alumni testimonials.
- Acquire the communication skills used in business, working on personal branding and learning how to develop your online and offline network.
5th YEAR
Aims:
- Set yourself apart, finalising your personal career path
- Consolidate your international dimension
- Prepare for your first job: optimise your job search, get to know the market, practice your interview skills and work on your attitude to take your first steps in your first job successfully and make a good impression!
Specialization Courses – Semester 7&8
| Module title | Teaching hours
(exams included) |
ECTS |
Semester |
| Digital Marketing Strategy | 24 | 3 | 7 |
| Desktop Publishing (Beginner) | 24 | 3 | 7 |
| Data Analytics | 24 | 3 | 7 |
| Excel Reporting and Analysis | 24 | 3 | 7 |
| Digital Event Management | 24 | 3 | 7 |
| Digital Project Management | 24 | 3 | 7 |
| Financing Digital Ventures | 24 | 3 | 8 |
| Search Engine Marketing (SEM) | 24 | 3 | 8 |
| Video Communication | 24 | 3 | 8 |
| Desktop Publishing Advanced | 24 | 3 | 8 |
| Marketing Automation Plaforms | 24 | 3 | 8 |
| Common Modules | |||
| Data Management | 24 | 3 | 7 |
| Responsible Management | 24 | 3 | 7 |
| Managing Cultural Diversity | 24 | 3 | 8 |
| Strategy: choices and implementation | 24 | 3 | 8 |
| Choice of 4 Masterclasses
* To be chosen within a list of available Masterclasses |
72 | 8 |
7 & 8 |
| Foreign language (French for non-French speakers, English, German, Spanish or Italian) | 24 | 2 | 7 & 8 |
| Career Project (PEP’S) | 15 | 2 | 7 & 8 |
| Program events | 24 | 7 & 8 | |
| Internship Master 1 | 3 | 8 | |
| TOTAL TEACHING | 495 | 60 | |
Specialization Courses– Semester 9&10
| Module title | Teaching hours
(exams included) |
ECTS |
Semester |
| UX Design | 24 | 3 | 9 |
| Data Driven Marketing | 24 | 3 | 9 |
| Web Design Programming | 24 | 3 | 9 |
| Markstrat Online (Business Game) | 24 | 3 | 9 |
| Blockchain & Cryptocurrencies | 24 | 3 | 9 |
| Programmatic Advertising | 24 | 3 | 9 |
| Common modules | |||
| Research Methodology | 24 | 3 | 9 |
| Choice of 2 Masterclasses
* To be chosen within a list of available Masterclasses |
36 | 4 | 9 |
| Business Strategy Game | 24 | 3 | 9 |
| Career Project (PEP’S) | 8 | 1 | 9 |
| Foreign language (French for non-French speakers, English, German, Spanish or Italian) | 12 | 1 | 9 |
| Program events | 12 | 9 | |
| Professional thesis and Grand Oral | 20 | 10 | |
| Internship Master 2 | 10 | 10 | |
| TOTAL TEACHING | 260 | 60 | |
Today, alumni of the Strategic Marketing & Innovation specialisation hold positions in France and abroad. They are product managers, brand managers, marketing project managers and many others.
Here are a few portraits:
Tonia Von Drachenfels, promotion 2021 – German Digital Content Specialist at SMARTBOX GROUP
Yuh-Hsin YAN, promotion 2022 – Market Research Analyst at GROUPE IFOP
If you are considering studying in France, at Esdes, and wish to have more information about the life here as an international student, the activities and services available for you, as well as some testimony from some current students, you can download our e-book dedicated to this subject here
REQUIREMENTS
The candidate must currently be finishing or have already completed their third year of a bachelor degree (equivalent to 180 ECTS credits).
After receiving the application, including supporting documents, the admissions board will review the complete file. Candidates will then be invited for a personal interview by Teams or Zoom.
After the interview, the final admission results will be communicated by email.
Applications are evaluated as follows:
| Admission for Master’s degree | Weighting |
| Application form | 10 |
| English test | 4 |
| Interview | 6 |
| TOTAL | 20 |
Native English speakers or candidates who have been studying in English for at least two years will be exempt from the English test requirement. In this case, applications are evaluated as follows:
| Admission for Master’s degree | Weighting |
| Application form | 10 |
| Personal interview | 10 |
| TOTAL | 20 |
APPLICATION CHECKLIST
Documents required for your application:
- Completed application form
- Transcripts of your Higher Education studies
- Transcripts of baccalaureate or equivalent high school diploma
- Two academic and / or professional recommendation letters
- Official English test results (TOEIC, TOEFL, IELTS, CAMBRIDGE EasySPEAKing*…), native English speaking students are exempt.
- Cover letter
- Résumé / CV
- Copy of passport (photograph page)
- ID photo
- Application fees: €50 (non-refundable).
*Easy Speaking: realize this official English exam with ESDES. If you wish to pass this test, (50€ fees), please inform us in your application form.
Fees per year
Early bird: international students from outside the EU, applicants for a new school year – annual preferential rate of 10% applicable – more infos to come or by contacting join@esdes.fr
FLYWIRE, POWERFUL GLOBAL PAYMENT NETWORK
Esdes Business School has partnered with Flywire to accept payments from international students worldwide.
You can easily pay your tuition and fees online: Flywire provides a secure global payment network that simplifies paying your fees from your home country and countries around the world.
Payment options can include bank transfers, credit cards, e-wallets and more, typically in your home currency for most countries.
Available for non E.U international students : Discover more
Do you have a question about ESDES? Contact us!
The international recruitment team will answer you as soon as possible
Benefits of training
100% taught in english
6-month internship
Real life projects with local and international companies
Head of program
Franck Giroudon
Head of Marketing & Digital Business program
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