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Research Groups: presentation

Research at Esdes has chosen to focus on 3 research areas to meet its goal of training graduates capable of creating sustainable value.

  • Research Group 1: Social Responsibility and Ethical Transformation of Organizations
  • Research Group 2: Decision Sciences for Green Finance and Innovation
  • Research Group 3: Sustainable Marketing and Consumer Insights

The issues dealt with in these research groups have major consequences both economically and socially. They justify the commitment of our researchers to providing original insights and proposing innovative solutions.

SOCIAL RESPONSIBILITY AND ETHICAL TRANSFORMATION OF ORGANIZATIONS

By developing an understanding and knowledge about social responsibility and the ethical transformation of organizations, the members of the research group aim to:

  • study new organizational models
  • analyze the role of organizations and individuals in society
  • help them design responsible or empowering tools
  • analyze their contributions to the common good
  • enable them to develop a reflective approach

The aim of our researchers is to contribute to an analysis and theorization of existing or future models of social responsibility. They wish to initiate experiments that make it possible to propose broader perspectives (individual, collective, organizational) to address the issue.

Their research work includes, for example, understanding CSR, employee involvement in this approach, analysis of the legislative framework surrounding it, organizational impact (setting up dedicated structures, functions or policies), identifying stakeholders and their expectations, institutionalization, discourse or even the historical vision of CSR, labelling, implementing charters or standards, policies on disability, diversity or professional integration, financial and extra-financial indicators and measuring overall performance (economic, social and environmental). Topics relating to the ethics of executives and managers, as well as moral, cultural and philosophical issues, are also covered.

Head of the Research Group: Sylvaine MERCURI CHAPUIS

Members of the Research Group:

DECISION SCIENCES FOR GREEN FINANCE AND INNOVATION

As sustainable development is a key endeavor for the global economy, the role of green finance and innovation has become particularly important. In response to this practical concern, researchers in this group aim to contribute to the development of decision sciences regarding these issues.

They do so by focusing their research on the themes of Governance and the theory of the firm (governance and performance of various types of structures such as family businesses, cooperatives, NGOs), institutions and financial markets (investor heterogeneity, market decisions and movements from a behavioral finance perspective), as well as accounting practices (their history and evolution and management accounting). In addition, they are also interested in the relationship between innovations and environmental, social, and economic sustainability, particularly focusing on new types of innovation (mainly technological: frugal, social, environmental, "grass-roots," inclusive innovation) and atypical organizational arrangements (fablabs, communities...).

Researchers in this group address these themes using particular tools including but not limited to the following:

  • Artificial Intelligence tools
  • Sentiment analysis
  • Econometric modelling

Head of the Research Group: Hela NAMMOURI

Members of the Research Group:

SUSTAINABLE MARKETING AND CONSUMER INSIGHTS

The Consumer and Market Knowledge research group is a multi-faceted initiative to understand the opportunities and implications of consumption, markets and new technologies for the management of organizations. The members of this group aim to understand

  • the role of consumption and lifestyle practices
  • the impact of the digital transformation
  • the role of culture in consumption
  • consumer behavior

Researchers focus on studying the impacts of the ever-changing society on consumers and industries. Research is being developed in various fields:

  • consumer behavior, consumer culture and behavioral change
  • sensory marketing, tourism marketing and service marketing
  • digital transformation, digital user experiences and data science marketing
  • innovation (e.g. marketing and frugal innovation
  • market formation, evolution and legitimation

This diversity of research themes facilitates the development of synergies between group members in order to develop relevant theoretical contributions to marketing that provide practical and concrete tools for practitioners.

Head of the Research Group: Ashkan FARAMARZI

Members of the Research Group: